Let Your Brand Identity Shape Every Employee Experience

Your organization is unique, and its identity deserves to stand out in every interaction employees have with it. We help you bring that identity to life. Inside your HR platform and across your internal communications, every detail can reflect your brand’s tone, look, and culture. When everything looks and sounds like your company, engagement grows naturally. Let’s explore how your brand can shine across every employee experience

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Where Brand Identity Meets Everyday Experience

Brand identity isn’t just what people see on a website or in a campaign. It’s how your company feels, and that feeling should carry into the tools, pages, and messages your teams use every day.

When your HR platform and internal communications reflect your brand, everything feels more recognisable and natural. Navigation becomes intuitive, learning feels relevant, and updates are easier to follow.

A cohesive identity builds confidence and trust, two key drivers of engagement and retention. It also supports change management by helping teams adapt more easily when new tools or processes roll out.

Design, Communication, and Culture Working as One

Brand Becomes Experience

Your brand is unique, and it should be reflected across your entire organization. It should live where your employees do, in the tools they use, the pages they see, and the messages they read.

We help you build that consistency across your HR platform and internal communication. When design and storytelling come together, the experience feels intuitive, recognisable, and true to your culture.

That consistency also drives adoption. When tools look and feel aligned with your brand, people adapt faster and use them more confidently.

Onboarding That Builds Belonging

Set the tone from day one. Branded onboarding helps new hires connect faster, understand your culture, and feel part of the team before they even log in. A familiar look and feel reduce friction, build confidence, and turn first days into strong starts. It shortens ramp-up time and helps new hires feel confident and capable early on.

Branded Workspaces That Work

Your platforms should feel as seamless as your brand. Straightforward layouts, intuitive flow, and familiar visuals make it easier for employees to find what they need and stay engaged. A consistent experience helps people focus on their tasks instead of the tools. It improves efficiency and makes daily work feel simpler and more intuitive.

Learning That Feels Like Growth

Learning should feel like part of your company. When your training spaces and materials reflect your brand’s tone and visual identity, people engage more naturally and see development as a true part of their journey. It increases motivation, strengthens retention, and helps learning stick beyond the session.

Communication That Drives Connection

Internal messages, campaigns, and updates have more impact when they sound like you. From quick announcements to larger rollouts, branded communication helps people notice, understand, and care about what’s being shared. It enhances clarity, drives engagement, and keeps teams aligned.

Culture Brought to Life

When your brand identity shows up across every platform, message, and interaction, your culture becomes something people can see, feel, and be proud to be part of. It reinforces company values, strengthens belonging, and helps teams stay connected to a shared purpose.

Easily collect the features you’re interested in, before reaching out to us.

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Voice, Vision, and Vibe Working in Sync

Layers of the Brand Experience

Your brand has more than one side. The structure that keeps it steady. The visuals that give it personality. The motion that brings it to life. And the voice that ties it all together. When these layers work in sync, your brand becomes something people don’t just see… they experience.

The Foundation of the Brand Experience

Branded Platform Pages and Interfaces

A consistent brand experience starts with the systems and tools your team relies on every day. Pages like learner homes, onboarding flows, and custom portals are designed to feel aligned with your brand. Not just functional, but familiar. Across platforms like Cornerstone, Saba Cloud, EdCast, or something custom, the experience becomes clear, connected, and easy to move through.

Everything Points in the Right Direction

Clear structure and thoughtful layout make it easier to get things done. Familiar patterns and intuitive flow make everyday tasks easier, improving overall satisfaction and efficiency. No detours. Everything is where it should be. Including your brand.

Looks Familiar

Create an interface that feels like a natural extension of your brand. Custom layouts, widgets, and workflows are styled with your colours, typography, and design elements to make the experience feel more connected and intentional. The details might be subtle, but the impact is immediate.

The Personality of the Brand Experience

Character Design and Illustration Style

Brand identity comes to life through the details. Illustration styles, character design, and custom icon systems make your internal experience more engaging, expressive, and aligned. These visual layers support a consistent tone across platforms, tools, communications, and everyday messages throughout the employee journey.

Add a Little Character

Custom-designed characters give your brand a presence people remember. They add personality to learning content, internal campaigns, and the everyday moments that shape the employee experience. Over time, they become part of how your team connects with the brand. Familiar, expressive, and instantly recognisable. Sometimes with a smile. Sometimes with a cape.

Drawing Things Together

Branded visuals bring clarity to content and structure to interfaces. We create illustration styles and icon libraries that feel consistent across all platforms and touchpoints. These systems help your team stay focused, informed, and connected to the brand through every task and interaction. Built for clarity. Remembered for style.

The Pulse of the Brand Experience

Video and Motion Content

Motion cuts through noise, adds emotion, and sets the tone before a single word is read. Video captures attention fast, making it ideal for a CEO welcome message, an internal campaign launch, or sharing key updates. Let your brand speak with pace, presence, and personality.

Cut to the Message

Video helps people connect faster. It adds personality to comms, rhythm to training, and focus to ideas that need to land. From the first frame to the final cut, every decision shapes the impact of the message. A well-timed video can replace a full paragraph and do it better. The screen fades. The message doesn't.

Like to Move It, Move It

Micro animations are the small movements that guide the eye. A pulsing button. A smooth page build. A cheeky icon shift just enough to point you in the right direction. These moments draw focus exactly where you want it. Just for a second. Then they get out of the way. They’re the details that shape the experience, helping people focus, take action, or simply smile. They may be called micro, but the impact isn’t.

The Energy of the Brand Experience

Internal Campaigns and Creative Assets

Get your message across and make it shine. Recognition programs, awareness campaigns, or any internal communications you need to land deserve to look strong, sound clear, and feel on brand. We help HR and Internal Comms teams bring ideas to life in ways that get seen, shared, and talked about.

Break in Case of Off-Brand

Templates, visuals, slides, and ready-to-use materials. All designed to help Internal Comms and HR teams share updates that look like they came from the brand team. It’s simple, flexible, and easy to roll out. Whether it’s a one-off update or part of a longer campaign, the visuals hold up. Designed for comms. Approved by brand.

Go Big or Go Home

For the moments when you want to go all in. The big reveal. The full story. A campaign that wows. We help shape the message, the tone, the visuals, the video, and the rollout so it all works together and hits with impact. If it’s going to be big, it should look like it.

Design, Culture, and Communication Coming Together

The Only Limit Is Your Imagination

We’ve helped clients across industries turn their HR platforms and internal communication into branded experiences their teams actually enjoy using. Each project looks different, but the goal is always the same, make it easier for people to recognise, connect, and engage.

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Popular Packages

There’s more than one way to make your brand shine internally. Whether you’re updating one page or planning a full campaign, these packages give you flexible ways to start and grow from there.

Brand Essentials

A branded foundation for your HR platform and communication channels.

Great for:
Teams who want to create a consistent foundation and bring internal pages in line with their brand.

Asset Package

Templates and toolkits your team will actually use.

Campaign templates
Article and message templates
Newsletter headers and banners
Presentation templates
Shareable files (Figma, Canva, or PPT)
Tone of voice guide or writing kit
Intro and outro video elements
Visual reference for photography style and tone

Great for:
HR, Internal Comms, or L&D teams who want brand-consistent messages without needing design support every time.

Make It a Moment

For launches or campaigns that need to stand out.

Creative concept and messaging support
Campaign visual identity
Campaign page or hub
Templates for follow-up comms
Short video
Copywriting for headlines and taglines
Internal launch plan

Great for:
Recognition programs, value rollouts, or onboarding refreshes that need to make an impact.

Frequently Asked Questions

A Few Things We Get Asked a Lot

Do we need to be using Cornerstone to work with you?

No, not necessarily. We’re experts in customizing Cornerstone CSX, Saba Cloud, and EdCast, but we can also create stand-alone internal campaigns, videos, or designs for other platforms.

Can we start small and build over time?

Absolutely. Many teams start with one page or a light asset package and grow from there. We can also help set up the right roadmap for you, spotting the low-hanging fruit and planning what to build over time.

Do we need to have everything planned before reaching out?

Not at all. We can talk it through during a short call. We’ll brainstorm together, look at the challenges you’re facing, and explore the options that best fit your team and budget.

Can we mix and match from different packages?

Yes. These are just inspirational starting points. You can combine whatever you need and create your own package. If something’s missing from the packages, just reach out and bring your ideas to the table. This is only a quick overview of what we can do.

Do you offer ongoing support?

We certainly do. Some clients work with us project by project, others keep us on year-round through Octily as a Service.

Can you help with content and copywriting, not just design?

Definitely. We also support tone of voice, messaging, microcopy, and campaign concepts.

How long does a typical project take?

It depends on the scope, but once we understand what you need, we’ll map out a clear timeline and next steps. If you’re working toward a specific deadline, just let us know and we’ll do our best to make it happen.

What happens after we reach out?

Usually just a quick chat to see what you need and where we can help. No strings, no sales pitch, just ideas and options.

Bringing Your Brand Story to Every Touchpoint

Let’s Bring Your Brand to Life

Create unique HR experiences that inspire and connect employees at every touchpoint. Contact us to explore how customizations can amplify your brand’s presence across your HR platform.

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“Working with Octily, we transformed the pages from Cornerstone into our very distinct DPDHL-brand look & feel. We were also able to tweak the navigation and functionality, adding our personality and flow to the platform. The result has been a vast difference in employee acceptance while working with Cornerstone.”